[New] Introducing Square Loyalty Tiers 🌟

[#1]

Hi Sellers,

We’re excited to introduce Tiers for Square Loyalty! Now you can offer exclusive rewards and perks based on your customer's progress within your loyalty program.

Available now to all businesses using Square Loyalty.

Offer added benefits to your most loyal customers. Every purchase a customer makes at your business helps them move up in tier (e.g. Silver to Gold), unlocking higher reward-earning potential. For example, if customers in your base tier earn 1 point per $1 spent, customers in a higher tier could earn 1.5 points per $1 spent. This allows you to make your most loyal customers feel appreciated and valued. Earning higher points than customers in the base tier can motivate them to keep making purchases and earning more rewards.

Add exclusive perks to each tier. Give each tier a custom name that matches your brand personality. Include exclusive perks such as early access to new product releases or VIP-only sales.

Create personalized marketing campaigns. With Square Customer Directory it’s easy to sort and filter customers by tier. Reach the right customers with special offers by sending them a personalized email or text message campaign with Square Marketing.

Tiers can be added to an existing loyalty program and come at no additional cost to your Square Loyalty subscription. 

How to set up Loyalty Tiers:

1. From your Dashboard > Loyalty > Tiers > Get Started
2. Multi-tier > Set up your Second tier (your First tier is always your base program settings). 
3. Choose a Tier name, minimum # of points the customer needs to achieve the tier, and the tier benefits.
4. Add additional Tiers if desired. 
5. Select your customer’s starting point.
6. Launch!

For more information on Square Loyalty and how you can customize tiers, check out these support articles:

• Get Started with Tiers
• Square Loyalty FAQ

[DinaLRosenberg]

Oh this is really really fun- we're going to have to implement this!

[DecotaNaturals]

This will be awesome for the upcoming Holiday Season.

[Stacelyn24]

Now this is great!  My mind started creating some wonderful tiers for our clients while I was reading this lol.  I love how you can place certain things in a tier making it more prestigious and creating a sense of urgency for clients to want to get there 🙂

[MudFire_Dex]

This is fun!!! 

[epritchett]

Hi @cspillane - 

I have a seller with the following question in regards to our Square Marketing Automated Series beta.

@ryanwanner Their comment / question is this:

Loyalty Tiers. - If i remember correctly, customers are alerted when they go up or down tiers via a simple text message that we can't adjust.

However, I'd like to expand on that. The way I currently have my tiers set up is when a customer gets to higher level tiers they automatically get % discounts on all purchases. This is great for in person sales, but those group-based automatic discounts aren't available for online ordering. My thought to get around that is to have a coupon code they can use at checkout to get the same deal. It would be so nice if we could set up the automated emails to announce their tier status and give an online discount coupon code. As they move up and down on tiers they get updated emails.

Only flaw I see is if they move down a tier they'd still have access to the higher tier's coupon. I'm not sure how much that would be taken advantage of, but I think it's still worth it to more fully round out the loyalty program.

[ywmt12]

Hi, When will this feature be available in Australia?

[Mobilebarn]

Hey there @cspillane 👋

I’ve been trying to implement this into our loyalty program and figured it would be available to sellers in Australia as you mentioned above that it was “Available now to all businesses using Square Loyalty.“

I couldn’t see anywhere that says this feature is specific to certain countries yet can’t find “tiers” in my dashboard so figure this is a US only feature atm? Could you please confirm is this.

[cspillane]

Hi @Mobilebarn! Thanks for reaching out and apologies for the confusion. This feature is available only to sellers based in the US at this time (you're posting in the US Seller Community). We do have plans to release this to all markets in the future, but we don't have a specific date right now. Once it goes live in Australia, we'll post in the AU Seller Community. Stay tuned, and thanks for using Loyalty! Always happy to answer questions.