Once you’re all set up to accept Apple Pay and your staff is trained up, the next step is to educate your customers.
Use Your Marketing Materials
Make sure your Apple Pay marketing kit items (the table tent, Dock placemat, and stickers) are on display. This is the easiest way to make sure anyone who walks up to your counter know what’s available to them.
Leverage Social Media
Post on Facebook and Instagram, or tweet a picture of your Square Reader–your most tech savvy customers are following you online and will be excited to see that you take Apple Pay. It also shows how cutting edge your business is - go you!
Send an Email
If you use Square Marketing, send an email campaign from your Dashboard to announce that you accept Apple Pay–we've created a template to make it easy for you. P.S. for those of you who are new to Square Marketing - you can sign up for a 30-day free trial to check it out!
What are other ways you educate your customers about Apple Pay, or other changes in your business? Comment with ideas and photos below.
