Hey @chefkowboy
First to your second question about Unknown Name customers:
The Unknown Name customers may be unknown to you, but oftentimes their email address is accessible and reachable by Square. So if you go to send a marketing email, the email will still reach them.
As to your question of paying for customers - if you're not using Square Marketing, you don't pay for retaining Customer Data. You only pay when you use Square Marketing, and even then, you're only paying for the number of Reachable Customers. Reachable customers are those with an email address on file, and sometimes it is limited by how much time as passed since they made a purchase. If they aren't Reachable Customers, you don't pay for them.
So I'd recommend the first step is to see how many Reachable Customers you have, first, before you start to think about deleting customers.
Now to the first question about deleting delinquent customers:
While I wouldn't recommend it, you absolutely can with the new Customer Directory Filtering system.
The reason I wouldn't recommend it, is that sometimes the Purchase Date isn't always completely accurate, for one reason or another.
For example, if you use Loyalty or have a public Email Signup Link, sometimes the customer information based on most Recent Purchase Date isn't accurately tied and might show up as "Never" or as longer ago than they actually visited, and you could end up removing more than you wanted.
But here's how to do it:
Go into your Customers Tab on your Web Dashboard, and click Filter Customers, then click Date.
Change the first box to be "Purchase date was not" then in the last 24 Months.
Everyone that shows up will be people who have not purchased in the last 2 years.
From there you can click the first box in the first column, that should Select All, and then you can click delete.
I hope this helps!
Pesso
