Hey Square Readers,
In our first two discussion threads (Step 1: Before - Prospect & Step 2: During - Lead), we started working on putting together your own 1-Page Marketing Plan, and we’ll finish filling it out today!
In addition or instead of reading our second book, The 1-Page Marketing Plan by Allan Dib, you can also sign up through his website for the materials.
Today we’ll finish up with the third section of the book, Phase 3: After – Customer, from Chapters 7 to 9. The author describes this as when you “get them to trust you, buy from you regularly, and refer new business to you.” The focus is creating ways to ensure that the customers who just bought from you will keep buying from you, become your biggest fans, and get others to become your customers.
World Class Experience
Differentiating your business in extraordinary ways can turn a one time customer into a raving fan and can be done in many ways. You can innovate the way you deliver your products and services, use showmanship to impress, use technology to shine, set up systems to make things simple, and educate to show your expertise and become a steady resource.
Customer Lifetime Value
There are two ways to increase your sales: getting more customers, and getting more money out of your current customers. The latter is increasing Customer Lifetime Value. You can do this by raising prices, or getting them to buy more. Buying more can be boosting each purchase to include add ons, or by ensuring they return again and again. You can set up subscriptions, make compelling repeat offers, and more.
Referrals
Turning your customers into ambassadors and spreading the word to refer others is essential to a sustainably scalable business. Creating incentives for referrals is a great way to systemize it.
So jump on in with your answers in the comments below:
- How will you deliver a World-Class Experience?
- How will you increase Customer Lifetime Value?
- How will you orchestrate and stimulate Referrals?
Feel free to share any other thoughts you have about this book!
We can’t wait to hear your thoughts in the comments below!
Happy reading,
Pesso
P.S. here’s the full 1-Page Marketing Plan doc, showing it all:
