Share your favorite Quote - The 1-Page Marketing Plan by Allan Dib

[Pesso]

Hey Square Readers,

We’d love for you to share your favorite lines and sections as you read The 1-Page Marketing Plan by Allan Dib, our book for April and May.

What quotes have stood out to you? What are you highlighting or post-it note-ing?

Take and share pictures or screenshots of any sentences or paragraphs that are meaningful and stand out to you, along with the page number. Or if you’re listening to the audiobook, post in a timestamp or a sound clip!

Here’s my first one:

This quote really gets to the heart of this book. Marketing is really about crafting a customer journey. It’s creating a plan to take folks who know nothing about your business and turn them into loyal repeat customers. It’s then about distilling that plan into 3 distinct phases, each with 3 sections, that all fit into just one page and takes around 30 minutes to create. 

We can’t wait to see your favorite quotes!

Happy reading,

Pesso

[Pesso]

This is another big one that stuck with me. When starting out a business, there's a big push to save money and do everything you can to do so. I definitely found that when I shifted to spending money to maximize my time, I was able to spend my time better and work on improving my business, getting more customers, and even saving money in different ways. I started spending more money on delivering supplies rather than going to buy them -- I hired more employees to work the shop and do the jobs I hated, so I could spend more time on improving the business. Gotta spend money to make money!

[Moreplease]

This was a really good one that I

 highlighted as well

[Moreplease]

Some things that I've highlighted are:

If you confuse them, you lose them, and 

If you focus too broadly, you water down your marketing message. 

This stood out to me because I've definitely seen some marketing ads that made me raise an eyebrow and just push passed it. It just didn't make since in regard to what they were selling or doing. 

The second message really stood out because focusing on a niche was never something I wanted to do, but that put it in a different perspective and makes a lot of since. He also said that a specialist is more respected than a jack of all trades and that's true. 

[Pesso]

I absolutely love these, @Moreplease -- thanks for sharing them!

That checks out for sure, and I've seen and felt the same things.

For sure! They say if you try to be everything to everyone, you won’t be anything to anyone.

I don’t know if I fully believe that, but I think for businesses and marketing purposes it rings true.