May & June 2024 Book Club: The E-Myth Revisited by Michael E. Gerber

[Pesso]

Hey Square Readers,

You voted and chose The E-Myth Revisited by Michael E. Gerber as our Square Readers Book Club book for May & June 2024!

Here’s a quick summary:

“Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.”

We’ll start reading on Monday, May 6th, so get ready and pick up a copy at a local library, bookstore, Amazon, or anywhere else! 

We’ll have discussion threads being posted throughout the next two months, and a Live Discussion Video Chat at the end of June. Head over to this post to help us pick a day and time for this book’s Live Discussion Video Chat!

Don’t forget to:

• View and Subscribe to all threads about this book

• RSVP to our Live Discussion 

We can’t wait to read with you!

Pesso

[TimP2]

A great book.  Have read it twice already and followed the steps with mixed results over the past 20+ years.   Will read it a third time!

[Pesso]

Thanks for joining us, @TimP2 , and being up to read it again! I can't wait to hear your extensive experience and thoughts about it when we start up our first discussion thread on Monday-