Hey Square Readers,
We hope you had a great time reading Day Trading Attention by Gary Vaynerchuk with us. We had some really great discussion threads, so thank you all for participating and making the Square Readers Book Club a welcoming and helpful place. And a big thanks to @DinaLRosenberg for co-hosting and leading this round of Book Club with me!
So we’re here now to bring it all together with a full book and discussion summary, with the parts that you all found to be the most important. And if you didn’t get a chance to read the book, here’s a chance to get the shortened version. Let’s dive in!
Book Summary
Day Trading Attention by Gary Vaynerchuk is all about effective strategies, tactics, and key principles that you can use to promote and grow your business through social media. It focuses on understanding where consumers are spending their attention, and how to create engaging content on those channels in order to get customers to spend their time and money with you.
Discussion Summary
We used our Book Club discussion threads to take the theories from the book and see how you all put them into practice in your businesses.
We kicked things off with a baseline conversation before reading the book about how your business uses social media.
Next we laid the foundations of the book by covering the author’s views why attention matters. He explains how the book gained its title, explaining that business owners must study where their potential customers spend their time and attention, and work to make engaging content in those mediums.
Then we dove into the core principle of the book, what the author calls the The Modern Advertising Framework. This covers the entire process of truly understanding and researching your core audience, creating a strategy and content, amplifying it as much as possible, testing and refining, and creating new content based on your findings and results.
After that, we gave an overview of all of the current Social Media Platforms, explaining the differences and specialities of each one. Here Dina also gave more insights into her experiences with creating engaging content.
Dina also led a social media consultation, with members sharing their channels and giving each other advice on how to improve things. Feel free to jump in to ask for advice and share your own insights!
Then we put everything all together to share the final takeaways from the last chapters of the book. This covered authenticity, creativity, bringing community in-person, and so much more.
And finally we finished off our discussion threads by talking about the impact that implementing strategies from the book has had on your businesses, with folks sharing the benefits they’ve felt and their final learnings.
Tactic Talk: Social Media Event
Rather than our usual Live Discussions, we shifted to hosting a new event, Tactic Talk: Social Media. This was an opportunity for all Community Members to share their learnings and experiences with social media, as well as to ask each other questions for tips and best practices. It was a really great discussion, and thanks to everyone who joined us! Watch the video recording here.
Next Book
We’re taking a winter break from Book Club for the busy Holiday Season in November & December, but we’ll be back in January 2025! Keep an eye out for the next round of book voting coming soon.
Your Thoughts
I’d love to hear more of your thoughts on this book and overall the experience of our Square Readers Book Club!
- Was this book’s framework helpful? What did you get out of it?
- What are you looking forward to with next year’s books?
It’s never too late to jump into any of our discussion threads and join in on the conversation!
Paying it Forward
If you’re all done with the book and are looking for something to do with a copy you bought, I highly recommend paying it forward. Give it to another local business owner, or donate it to a local used bookstore, community center, library, Little Free Library, or anywhere else, so someone else can benefit from it.
Thank you so much for all of your participation and discussion throughout the last two months! A big shoutout to some of our most active members: @DinaLRosenberg, @CareyJo, @bonny, @theroyalctambo, @GoalGetter, @BrianaJo, @CrismarChandler, @Doran, @Smellthis1919, @schaefferjosh, and more!
We hope you read the next book with us in January!
Can’t wait to read more with you,
Pesso
