Value of Paid Plan

[EnchantedFibers]

I am trying to understand the value of the paid plans.  We currently use the free plan, but are considering upgrading... but the documentation on what the plans offer is not very clear (in my opinion)... 

If we go to the 29/month plan, will our website have the features to look differently than our free plan?   if the website can not look better, what is the value of upgrading or spending $350 / year for the plan???  

Any insights or directions to clarifying information would be greatly appreciated...  

Have a great day... 

[MJD]

Upgrading the plan will remove square branding and allow you to find out more about your customers and behaviour on your website, it will also allow for different features as documented depending on your plan.

Hope this could help, if it does, please mark it as best answer to help others in the future!