Is blogging good for your online store in 2023?
For years blogs and newsletters have been great options for connecting with customers and sharing news and information with them, but the more and more businesses I work with as a web developer and blogger nowadays, the more I hear 'blogging is dead in 2023', 'should I really keep blogging?', and 'no one reads blogs anymore' but blogging is a lot more powerful than just a way to connect with your customers, but a great way to increase your profits, teach customers about how to use your products, and improve your SEO.
Blogging in 2023 can have many uses to your business and you can blog from inside of your Square Online Store extremely easily using the 'Stories' feature built in. (see here for more info: https://squareup.com/help/gb/en/article/7085-create-stories-in-square-online-store)
Why blog for business?
SEO!
- Websites where there are regular updates the sitemap and page content rank better on Google. By writing a blog you will be updating your site and it's sitemap simply and regularly.
- Better backlinks. Good content is often referred to on blog indexes and other people's blogs and content, this helps to build your backlink network, a better portfolio of backlinks pointing to your site leads to a better domain rating meaning that the browser will better trust your site and therefore your site will rank better. Check your backlinks and domain rating here: https://ahrefs.com/backlink-checker
- More internal links. When you link from one page on your site to another you create a strong and clear path for your customer to follow. By linking to products and other pages on your site in your blog, you build up a web of pages for your customer to follow, increasing your SEO as the browser can identify that your pages have a pathway to more answers to the user's searches.
Just remember that none of these things work overnight and will take time to work - SEO is a long-term project.
Other than for SEO your blog can help you to promote your products, showcase your services, and offer your customers an opportunity to learn about your business and how it operates.
Try it out and see how it helps your business to grow over the next 6-12 month.
If you have a strong social media following as well you can share your posts with them to read and share with others who may be interested!
I hope this helps to improve your profits. ✨
