Hello! Every other week, I will be featuring rad sites built using Square Online by sellers like you. It’s a great way to pick up tips that you can incorporate into your own site!
This week we’re taking a look at miette.com, the website for Miette Patisserie & Confiserie. The first thing you’ll notice when landing on their homepage is the animated GIF they use in the background of their header section.
This image cleverly shows a confection box opening and desserts moving over to the plate next to it. It’s engaging, but because the animation only plays once it doesn’t become distracting or overwhelming. Neat!
The next thing I want to highlight is how consistent branding is on the site. This is something I’ve mentioned about other featured sites, but it bears repeating.
Consistent branding is probably the #1 thing you can do to give your website a professional look. It practically screams to customers that you’re organized, professional, and you really have your business together.
The third point I want to focus on is something I mentioned before with Fatback’s BBQ: product photos. Miette’s photos not only show off their products in a consistent and clear way, they also include packaging which further ties in their branding!
The intense craving for toffee I feel right now is directly a result of their impressive product photography. Square actually provides a really affordable and awesome service you can utilize for this, too: Square Photo Studio.
What do you think? Let me know in the comments below! Let me know if you have a site you want to nominate - just send me a private message (hover over my username, then click on the button in the popup to send a message)!
For more in this series, see:
Featured Square Online Site: Bentspoke Brewing, Co
Featured Square Online Site: Sheek Studio
Featured Square Online Site: Whisky Run Golf Club
Featured Square Online Site: Fatback’s BBQ
