Hello Sellers! Every other week, I will be featuring rad sites built using Square Online by Sellers like you. It’s a great way to pick up tips that you can incorporate into your own site!
This week we’re going to look at the online ordering page for Fatback’s BBQ that Super Seller @Devin3627 created:
The first thing you’ll notice is how well the site matches the branding of Fatback’s BBQ. The background image, font, and colors are all the same as you’d see on packaging right at the restaurant. Consistent branding not only looks professional but creates a more seamless experience for your customers whether they buy online or in-person.
The next thing that stood out to me were the item images. If you like BBQ, you’re mouth will water when you see these:
Holy moly.
This is super important with food where customers will want to see what they’re going to eat. This applies to essentially anything you sell online even if it's not incredibly tasty BBQ. The more your customer feels like they are looking at the item in person, the better.
The last point I will highlight is the organization of the categories. They’re laid out in what (to me, at least), is an order that makes sense. The first two categories are merch and time-sensitive specials.
It’s potatoes for me as I write this… I love potatoes… Sorry, I was distracted. 😬
After the potatoes… er, specials, you see meals in increasing sizes, and finally sides and extras. This is a pattern you’ll see repeated in printed menus, too, so it’s an intuitive sequence for a person to order from.
What do you think? Let me know in the comments below! Let me know if you have a site you want to nominate - just send me a private message (hover over my username, then click on the button in the popup to send a message)!
