Hey Dan. Given that Square Loyalty currently is restricted to one loyalty program at a time, it’s going to be difficult to come up with a business-wide loyalty program. I, and others, have requested that loyalty be expanded to offer different programs for different product and service lines, but so far, what we have it is.
You might be able to do a dollar-based program with different rewards. For example, I can see where you could assign points to dollars-spent in some way. They you could give sliding scale rewards that rewarded the high spenders (like the bed liner folks). Maybe something like:
* 100 points can be redeemed for x% off aftermarket parts.
* 1000 points can be redeemed for 25% off an oil undercoating (I’m just throwing out theoretical numbers, of course!)
* 10,000 points can be redeemed for a discount on bedliiners
* etc.
You have up to 15 rewards that you can define, and the redemption side of things is where you will have your flexibility in making your program something that is both understandable and accessible — at least until Square allows us to have multiple loyalty programs going at one time. In your case, it sounds like you are trying to keep customer retention over a long time-frame, so this might work. You’d want to set up some automated reminders to remind customers they have points that never expire and to encourage them to keep building toward rewards when it makes sense. But your challenge here, to my way of thinking, is figuring out how to keep their interest in you over a long period without inundating them with “don’t forget me please” texts and alienating them.
Of course, your other option is to head over to the App Marketplace and look at third-party programs. I looked at a few recently (like Pintuna) and a few of them had more flexibility this way.
I’m happy I could help a little here. Don’t hesitate to reach out here or via PM if you have questions as you are putting this together. After a few years, I have a pretty good handle on how Square Loyalty can be used to our benefit.
I should also mention that I think you can make good use of loyalty tiers to your advantage here too. They are a perfect mechanism for rewarding your more “loyal” and active customers even more. Just another thought as you put a plan together. I use tiers to my high volume customer to build up rewards faster by earning points at a better rate than my normal 1 point = $1.
