Sounds simple enough, but one of our most profitable marketing strategies has been artistically drawn chalkboard sandwich boards... For us, who relies primarily on local in-person sales, turns out daily main street vehicle and foot traffic offers 100x's the exposure of an ad in a paper, magazine, or social influencer feed. We've spent tons of money on social, video, print, discount, and giveaway campaigns... And a couple cheap chalkboard signs have out-played it all!
And probably because it's free/happens all on it's own. But, organic referrals (be it from customers, or groups)!!! Anytime we get a writeup in a magazine, for any kind of novel aspect of our business, we see instant results (while advertising in the same print costs more than it brings in). I guess you might say it's the opposite of marketing strategy. But it could really pay off if you can "game" that aspect of your business without being insincere. Find a uniqueness or quality to your business that perhaps can best be seen from an outside perspective, and lean in... Then the "lifestyle" folks out there will find it, and they will advertise for you because they are always looking for more content 🙂
