I operate a specialty candy store and we just launched a fun marketing campaign called Munch Madness. Similar to the other tournament that happens in March, it's a bracket-style, single elimination tournament where 16 of our most popular candies will go head to head in a weekly sales off. Whichever item sells more each week advances to the next round until a 'chomp-ion' is crowned. We've invited anyone interested to fill out a free online bracket with their predictions and will award prizes to the highest scoring brackets including a $10K grand prize if anyone submits a perfect bracket.
More details, bracket submission links and a "selection show" parody video we created to announce the campaign can be found here: www.trythesweetspot.com/munchmadness.
Question: We've seen strong feedback so far & our existing + many new prospective customers across the country have had a lot of fun with it. I'd like to explore building the program into a plug & play program that any applicable retailer can run on their own. Would you be interested in something like that and if so, how would you expect payment to work (e.g. monthly subscription, fee per entry, etc?).
Thank you in advance for your feedback and brackets will remain open until 3/17 so if you're into candy, take a minute and fill out a bracket! You just might get lucky and win $10K! -Dylan
