How do you approach growing your offerings?

[maxpete]

Hey everyone!

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According to the Future of Commerce 2024 report, expanding your offerings is the key to unlocking Gen Z consumers, 78% said they would be interested in offerings outside of traditional services. Businesses are now looking to grow their offerings with in-person classes or at home DIY boxes to encourage more in-person connections.

How are you planning on growing your offerings, if at all, this year?

Excited to see your replies!

[DinaLRosenberg]

Expanding services is always something we are looking at.

For us, it seems like Gen Z is very experience focused. Even when sending product via e-commerce, they want a beautiful opening experience. We gift wrap, we throw in candy, beautifully created post cards and stickers... We love providing them an experience even if they aren't shopping in-store.

We are trying to add as many DIY kits as we can. They do require a TON of work putting together but they are super well received.

[maxpete]

@DinaLRosenberg Spot on about focusing on experience! My wife makes DIY kits too, definitely can relate to how much work it takes for these!

[DinaLRosenberg]

It seems like the products that go the most viral are the most laborious to assemble 🤣

[maxpete]

Tagging @essentialnails & @Doran for their insight on this!

[Twpchair]

We have started to free painting lessons and simple furniture repairs and staining classes on Sundays. We are retail furniture store but we do have painted furniture and upcycled furniture for sale as well.  Our customers are loving it! They love that old heavy duty well built furniture from the 70s but just not loving the color and want to paint it or stain it a different color. They bring their piece into the store and I offer all the information and supplies that they need. I had to limit it to 25 only because the response was so overwhelming! I ❤️ to see how excited they are and they are amazed that they could do it so easily. It's been great for both of us as they shop while they're there as well! It's a win win but it makes my heart seeing them work at it and the end results! I am glad you posted this! Thank you!

[maxpete]

This is so amazing and congrats on the success too!

Do you have any pictures from these lessons or finished products? Would love to see!

[phillipsrw]

Hi @maxpete we are always reviewing our current products and services. We periodically do market reviews and look for customer feedback. We try not to introduce new without some level of discontinuation, so the two go hand in hand for our business. We have to look for some level of assurance that the new introductions will outperform the old planned discontinuations.

[maxpete]

Very smart, this is a great example of using feedback and data! 

[JTPets]

I try to live by the rule of "It is ok to not have it, once". Listening to my customers is #1 I started 4 years ago with 25 products and now have over 1600 items. If someone asks for something and I don't have it, I want to ensure it doesn't happen again. Get that item or something similar. When I started I thought I would sell raw food and treats only, but the customers are the ones spending the money....

[maxpete]

Great example JT! It's always fascinating from seeing what was originally planned to what products you carry today. 

[JUYBoutique20]

I would love to introduce a monthly style guide.  I have work out all that will entail though.    

[maxpete]

Ohh excited to learn more about this!

[alexandriak]

I'm currently in the process of analyzing every brand we accept on consignment AND also looking for the current popular brands to add to our accepted list. We'll also be focusing on accepting more of the top sellers (by $$, by # sold, and by turn over) so we're always offering our customers the brands they want.

[maxpete]

This sounds like a great plan to grow your offerings and revenue!

[alexandriak]

thank you!