[Improvement] Register Buyer-Facing Customer Data Collection

[srutz_SQ]

Hi Sellers! 👋

We’ve recently updated how you can collect customer data on the Square Register, making the process simpler and faster. Now you can effortlessly gather relevant and actionable data, such as email addresses and phone numbers, from your buyers at checkout.

Previously, the process for collecting buyer data on the Register was less streamlined, asking for too much information while offering minimal customization on the buyer-screen. Now, you can collect emails and phone numbers directly from the buyer on the buyer-facing screen. If a customer already has an email or phone number in the system, it will be pre-populated and the buyer just needs to confirm it. 

When a customer inputs their email address they will not be opted into email marketing unless you manually enable the toggle “Subscribe to email marketing”. When a customer inputs their phone number, they will not be opted into text message marketing.

Learn more about how to Customize Information Collected from Customers. If you have any questions or concerns, please reach out., We value your continued partnership and are always here to help.

[jettys]

When this was first posted, I was able to utilize it on my Square Register and very much liked it compared to what it was before! After a few weeks, it reverted to the old way and has not returned to this improvement since — we very much prefer the improvement as it doesn't ask for unnecessary information from customers that we don't require (i.e place of work/birth date). Is this something that will be fixed? 

[srutz_SQ]

Hi @jettys, thank you so much for the feedback, we appreciate it. We received a good amount of responses on this right after we launched and found that many sellers actually wanted more control and flexibility over what was being displayed, rather than just the simplification and reduction of fields. We ended up rolling back this change in order to re-evaluate, better understand more seller use cases, and figure out a more sustainable solution going forward. It is on our roadmap to re-evaluate, so we will keep you posted here, and if you're willing, would love to reach back out when the team ramps back on this project to get additional feedback. Please let me know if you'd be interested in sharing more. Thank you again for reaching out and providing this feedback! 

[jettys]

Oh, having more control over what's being displayed would be amazing! I am thrilled to hear that this is being re-evaluated with more improvements. Can't wait!