My business is located with a tourist town where the Loyalty Program would not really make sense with singe-visit customers. However, 20% of my sales are locals whom I want to reward. Why doesn't Square allow shop owners to differentiate the Loyalty Sign Up Screen so that one time visitors don't input their phone number, because each time they do, my bill from SQuare keeps increasing! Why can't there be a sequence of screens that discourages single visit customers from signing up for the Loyalty Program??? i.e. "Do you frequent higgles ice cream or do you plan to?" next screen "Are you interested in joining our loyalty program?" As it stands now Square is charging me $75/month for 80% one- time participants, which is completely unfair.
My painstaken solution: I go into my Customers, Filter Loyalty Participants, List Participants by the dates they signed up, review when they signed up and how many, if any, repeat visits, then delete all of those who haven't been back in 4 months since they signed up. If I didn't do this, I could potentially be paying Square $250 for at least 1,000 one time visitors. HUGE overpayment by me, but great strategy for Square.
