We are excited to announce eGift Cards, a virtual gift card product for sellers looking to start a gift card program for the first time, or to expand their existing one.
Key highlights include:
- You can now sell eGift Cards via a free, custom order site powered by Square.
- Your customers can redeem eGift Cards in-store or on your Square Online Store
- Redemption at the point-of-sale is a breeze. eGift Cards and plastic Gift Cards can link to customer profiles in your Directory, just like with Card on File. Or, you can type in the 16-digit eGift Card code at the point-of-sale.
- eGift Cards are free to sell and redeem. You just pay processing!
Square eGift Cards are a convenient, virtual option for you to boost sales and grow your customer base. They expand the reach of your gift card program by allowing your customers to buy virtual gift cards online that are redeemable in-store or through the Square Online Store.
With eGift cards, your customers can purchase gifts online from a customizable, free order site powered by Square, and email them to friends or family either instantly or scheduled for a later date. Simply embed the eGift card order link on your website or share the link to your customers via email marketing or social media.
These eGift cards can be redeemed in your store by typing the gift card number into the Square Point of Sale app. They can also be used for purchases in your Square Online Store. Now you can run a gifting program with both physical and virtual gift cards under the same roof with unified tracking and reporting.
After setting up your eGift Card order site, be sure to let your customers know:
- Create a button on your site that says “Order Gift Cards”
- Send an email campaign with Square Marketing
- Share on your social media pages
Let’s dive into how it works!
First, head to your Square Dashboard and go to the Gift Cards section.
Select the eGift Card designs you’d like to feature on your order page, and go to the Settings section to set the denominations you’d like to make available. When you're finished, toggle Sell eGift Cards Online on.
Copy your order page URL to share with your customers. Toggle Sell eGift Cards in Store on to sell eGift Cards from your Point of Sale. You can also send a free Square Marketing email announcing eGift Cards to your customers. Just click, “Send Marketing Email.”
When your customers buy eGift Cards for their friends or family, they can select from the amounts you determined, and a fun design.
The recipient will receive an email like the one below.
The recipient can opt to link the eGift Card to their customer profile in your Directory.
When it’s time to redeem the eGift Card, search search the recipient by their phone number to retrieve the Gift Card on File.
Or, you can type the 16-digit code during checkout.
Visit your Dashboard to set up eGift Cards for your business today!
All of the explanatoins say it can be used in our Square online store, however when checking out while purchasing the egift card, it clearly states that it is "Redeemable in store only". Why say that to the customers checking out if it can be used for online purchases?
