Hey @Bronze_Palms! I think that's a great idea for hopefully engaging passers-by! We're a cafe, not a salon, but we recently put together a brochure for promoting our catering services. Some of the things that felt most important to me were professional, eye-catching, and colorful photos (after all, we eat with our eyes first!) that will draw them in. Then, the rest of the content is very customer-focused...what can we do for YOU? How can we make your life easier, your event better, etc.? Make it about them, so they know they're the center of attention. From there, some additional ideas we've had are to include a coupon for some kind of discount/incentive for booking your first catering with us (or maybe a free salon treatment/service?), as well as a discount/incentive for referring a friend. Not sure if that helps at all, but those are some things we've been working on for promoting our services. Would love to see your brochure once you're finished!
