Content is so important because stories resonate with people, not products or brands.
Write about what's relevant to your business. Think about what your business stands for, how it was started, what's unique about it? If people love your brand they'll likely be interested to hear the story of how it was created and what inspires you.
You can also become a thought leader in your industry on topics which you think your customers may be interested in. For example, if you sell back packs your customers likely will also be interested in nartional parks, tips on the best hiking gear, best kept trails or times of the year when it will be less crowded. If you sell make up, you can blog on the best palettes to wear for holiday parties this season -- and so forth.
It's also helpful to track trends. When you post content on social media take time to read follower's comments, see what they responded well to and shared, versus what they seemed less engaged with. This will help direct you on future content ideas and new spins on old ideas.
See what other similar businesses are writing about if you need help with indsutry trends. People are more likely to read your content if you're solving a problem for them, so think about what types of issues you could shed valuable insights on.
Engage with customers on your blog and when you share on social. Ensure their voices are heard to gain brand loyalty.
Finally, create a content calendar so you aren't pressed for ideas or inconsistent in your posting cadence. It make seem like a lot of work, but you will thank yourself later!
