Hello Seller Community!
This Friday, October 1st, Square partnered with Fast Company to host a day of panel discussion and workshops to support small business owners as part of Fast Company’s Innovation Festival.
Check out the "Best Answer" below for a recording on the discussion panels.
Panels:
11:45 AM - 12:30 PM (EDT): Never Miss a Sale: How to Future Proof Your Business
- Description: You want your customers to have an amazing shopping experience whether it’s on social media, online, or at a brick-and-mortar location. So, maximize your success with a strategy that achieves your goals while delivering an authentic experience, wherever your customers are shopping. Learn from top entrepreneurs and experts as they share their best practices for building a winning customer experience strategy—and inspire you to do the same.
1:45 PM - 2:30 PM (EDT): Profit through purpose: Turn your company's values into customer loyalty
- Description: Research shows that 81% of customers will go out of their way to shop with a brand that aligns with their own personal values, while 42% of millennials said they started or grew a relationship with a brand based on its social impact. So, it’s clear that being “purpose driven” isn’t just window dressing anymore—it needs to be in your brand’s DNA if you’re going to be successful and create a loyal community of customers. Hear the inspirational stories of how these all-star entrepreneurs and marketing moguls built successful companies based on their core values and learn everything you need to know about becoming a mission-based entrepreneur.
Workshops:
10:30 AM - 11:00 AM (EDT): Community counts: How to turn yours into a competitive edge
- Description: The ties that bind us together have changed during the pandemic as thoughtful consumers continue to focus on places in their own neighborhoods—both physical and digital—to find a sense of community. That means that understanding and connecting meaningfully with the people that surround your business takes on extra importance. In this workshop, learn from top business owners and experts about building in-store and online community-driven businesses through social media, customer engagement, and digital and in-store sales tactics.
10:30 AM - 11:00 AM (EDT): How to Win at Social Selling
- Description: Social media isn’t just about posting a pretty picture or updating your business’s hours. The latest solutions include live-stream selling, marketing on TikTok, and more. So, what is the right strategy and authentic approach for your business? That’s exactly what this workshop will help its attendees understand. Square and FastCo Works bring together some top business owners who have mastered social selling as well as social media experts to help guide and inspire you in this hands-on workshop.
12:30 PM - 1:00 PM (EDT): How to Sell and Get Paid–Anywhere
- Description: From QR codes to shoppable Instagram posts, customers want to be able to pay in the way that works for them. And so how can business owners stay in sync with their customers without it becoming a complicated mess? Whether you’re starting or growing your business, this interactive workshop will give you the inside scoop on how you can accept multiple payment forms without making more work for yourself.
12:30 PM - 1:00 PM (EDT): Refresh, recharge, repeat: Maximize your “me” time and kickstart your creativity
- Description: As a small business owner, finding that critical balance between work and life can seem challenging but it’s not impossible. You need to also step away and find moments to invest in self-care to avoid burnout but also to provide headspace for that next great idea. Join this workshop to hear how other small business owners carve out this critical personal time and learn about the tools and tactics you can use to make it happen.
Hope you found these resources to be useful for your business — feel free to reply below with any reactions or insights that may be useful for other Seller Community members!
Stay tuned for future events within the Seller Community, and find more resources from previous Q&As and webinars on our Community Events page.
