Our Kickstarter Campaign To Acquire A Trailer...Follow Along!

[RuckusDonuts]

Tomorrow (Tuesday, 11/226) at 8am we will launch our second ever Kickstarter campaign.

Our first was in February, 2021 as we attempted to raise funds to open our shop. With a goal of $40,000 we reached fully funded status on Day 25 of our 30 day campaign, eventually topping over $42,000 from 355 supporters. That success & funding enabled us to secure a $50,000 SBA micro loan, which between the two just about provided all we needed to open Ruckus Donuts in August, 2021.

This campaign, also 30 days, seeks $20,000 to enable us to acquire a food trailer. Donuts sold at events/etc is one of the fastest growing parts of our business. This trailer would allow us to really develop this aspect of our sales and do much larger & longer events.

So I'd thought I'd share & y'all can follow along as we chase being fully funded in 30 days because if we are not we will not receive a single penny *eek*

The link to our campaign:

https://www.kickstarter.com/projects/ruckusdonuts/help-us-bring-the-ruckus-to-everyone/

In the following days I'll share my marketing campaign, plans, imagery, etc utilized. 

NOTE: This is NOT an appeal to solicit funding, but if you so wish to help then "Thank you!"

[maxpete]

@RuckusDonuts this is amazing and rooting for y'all!!

Really excited to follow along here!

tagging some folks on the team who I know would be interested too! @Hailey and @Pesso!

[Pesso]

Thanks for sharing this, @RuckusDonuts ! That's super exciting that your first KS campaign went so well, and this expansion campaign for a trailer is such a great idea too. Definitely keep us updated here on how it goes! I read through and absolutely loved all of the Rewards you came up with to really make it worth folks' while to contribute, get something great out of it, while still supporting your efforts and expansion. Really cool stuff! 

I wonder if any other business owners here have run Kickstarter campaigns? 

[RuckusDonuts]

Update:

It's my Saturday (Mon 12/16) and our 30 day campaign is now 2/3s over *eek*. It will officially end at 8am EST December 26th.

We are currently at 75% funded! 

The progress has been:

Day 4: 27%

Day 7: 37%

Day 14: 70%

Day 20: 75%

To those of you new to Kickstarter the beginning & end (particularly the first & last 48 hours) are very often when you achieve the highest % of funding. It is CRITCAL to get off to a good running start or else it will be all but impossible to achieve 100% funding, which must happen in that Kickstarter is all or nothing. We will be either completely funded or not receive a single cent.

I have not taken a breath since Nov 26th LOL

As of my typing 119 individuals have pledged funding, each ranging from $15 to multiple thousands. All but two of our pledge levels have at least one commitment, including 4 of the five $1000 "Bring The Trailer To Me" ones! By far the most popular one is Creating Your Own Custom Dozen.

We were also selected by Kickstarter as a "Project They Love"!

From Kickstarter:

"Congratulations! We’ve selected Help Us Bring The Ruckus To Everyone! as a “Project We Love,” which is our way of highlighting brilliant examples of creativity. You’ll see a badge under your main image or project video, and we’ll feature your campaign across Kickstarter.”

So that was really cool...

We did a Square Marketing email blast that had a 8% click thru and, as of today, has generated about 3% of our current contributions.

And if anyone in Square Marketing is reading this I extend an invitation to Square to invest in YOUR future by supporting our campaign via a contribution. It's simple math - this trailer will dramatically increase our exposure and sales, of which Square gets a cut of every digital one. The more we can sell the more service revenue Square can make (perhaps my friend @maxpete can make sure they see this :D?)

Plus it would be great marketing - investing in those who have invested in you for years 😉

So donut mind me, I'll be sitting in the corner, arms around knees, rocking back n' forth until the 26th....

If you'd like to see for yourself (if for no other reason than the snazzy video that shows what we do) check it out at:

https://www.kickstarter.com/projects/ruckusdonuts/help-us-bring-the-ruckus-to-everyone

Stay tuned.

[maxpete]

@RuckusDonuts really rooting for you!! This is so exciting and I believe in you!! You will hit your target!

[maxpete]

I'll also pass along to the team too!

[RuckusDonuts]

Thank you!!!

[Pesso]

Amazing progress, @RuckusDonuts , and congrats on getting featured by Kickstarter! Rooting for you and hopefully it all gets fully funded soon!

[RuckusDonuts]

Saturday, December 21st (aka Day 25 of 30), approximately 1:00pmish this happened:

We reached full funding! 

And I took a breath for the first time since November 26th LOL

As of this moment we are at almost 103% as pledges continues to come in. I'll post a final update end of the week & a recap after that.

Our immediate area (midcoast Maine) is amazed we pulled this off, a testament to what/who I call Ruckus Nation. 

WE'RE GOING MOBILE In 2025 BAY-BEE!!!

Definitely *popping* a cork later this week.

I feel 100lbs lighter LOL

[maxpete]

Let's go!! So proud of y'all!! 

[RuckusDonuts]

Thanks for all the support!

[Tom]

@RuckusDonuts!!! This is incredible. I’m so thrilled for you all! Thank you for bringing us along on the journey. It’s time to celebrate big — this win is well-deserved!

[RuckusDonuts]

Thanks! Oh, there is gonna be celebrating *sound of cork popping*