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How have you diversified your business?

I own a couple of tanning salons. I started a product line and am working on growing that so we see consistent revenue during slower seasons.

 

What do you do to diversify your business?

UV-Free Tanning Salon Owner, Northern California (Campbell)
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instagram.com/bronzepalms
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We have diversified into: 

Retail

Services

Events

 

It's great because one will see a dip, but another picks up.

 

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We diversified into preventative maintenance contracts years ago.  We maintain the equipment in commercial properties and then when it needs to be replaced, we're in a position to offer a bid to replace.  it not only creates consistent income but pads our bread and butter - installs.

Co-Owner/Business Manager
Arctic Heat
R&C Property Management
Event Planner/Business Trainer
Member - Women in HVACR
Member - NAWIC; Mentorship Chair for MT Chapter
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I own multiple coffee shops; we've diversified by niche'ing into a wellness and sustainability focus. As consumers learn more about the health effects of conventional coffee, tea, and food, they realize that their daily habits arent as clean as they once thought. 

 

Other ways we've diversified: 

  1. Creating our own native product lines 
  2. Vertical integration
  3. Collaborations with local makers
  4. Popup events
  5. Hiring a social media manager that knows what they are doing! 

 

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