If you’re struggling with online sales, it might be time to research the rate of abandoned carts for your eCommerce site. Learn more about abandoned cart rate and how to reduce it on your site in this article from Town Square: How to Minimise Cart Abandonment. For a quick summary of the article check out the table below.
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⏲ Town Square: How to Minimise Cart Abandonment: A 60-second Summary
- An abandoned cart is when a customer chooses an item, or builds a cart of several items, but ultimately doesn’t complete the purchase.
- It’s important to understand the reasons a customer abandons their purchase at checkout. Common reasons include: hidden costs and unclear delivery terms.
- Learn how to calculate your cart abandonment rate: “You can calculate your eCommerce website’s cart abandonment rate by dividing the total number of completed transactions by the total number of initiated transactions.” - Town Square: How to Minimise Cart Abandonment
- One easy way to help reduce this rate is to make it easy for customers to get answers to common questions about shipping, delivery and returns, e.g. How long does shipping take?, How much does delivery cost? or Will I be able to return an item?
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Seeking other sources of inspiration to boost sales? Check out these sales tips.
️ Helen
Seller Community Manager
