Town Square: Are you ready for Black Friday? Join the Discussion

[Helen]

This Town Square blog post has three tips to prepare for Black Friday. The post does reference US holidays (Thanksgiving is next week, how?!) but I wanted to share it because I think the tips can be applied by any small business owners: Learn why it’s important to plan your social media posts in advance, reach your existing customers, and how to convert new customers to returning customers.

Pro tip: This post highlights how important it is to proactively connect with your customers in the run up to the holidays. You can offer discounts from Square Point of Sale or create coupons for your Square Online store. 

Discussion questions:

• Do you typically run any promotions for Black Friday? 
• How do you organize your social media posts? Do you use a content calendar? 
• Are your customers on social media or is direct marketing more effective?

Answer one of the discussion questions or reply to the thread to join the conversation!