This holiday season is going to be unlike any other. As more and more businesses are taking their businesses online, being top of mind for your customers is more challenging than ever.
With Thanksgiving in Canada just around the corner weโre sharing resources to help you promote and manage your business, and boost sales this holiday season and beyond.
Tools to maintain social distancing and accept contactless payments
There are now a variety of ways to continue serving customers while maintaining safe social distancing practices. Here are just a few:
- Food & Beverage: Create QR codes with Square Online to allow your customers to order online and minimize contact with staff.
- Professional Services: Use Square Appointments' social-distancing tools to allow your clients to book their next appointment with a QR code and set daily reservation limits to set the maximum number of appointments youโd like to accept for a location or for an employee.
- Retail: Review these products to help you take payments at the counter, at a distance and remember to lean and disinfect frequently touched surfaces.
- Teams: Learn 5 important ways to protect your employees working on the frontlines during the pandemic.
Boost sales with Square Gift Cards and eGift Cards
With Square you can sell physical gift cards and eGift Cards. You pay a per transaction processing fee when the gift card is sold but there is no fee when your customer pays with a Gift Card. Square Gift Cards can be redeemed on your Square Online site, for in-person payments, and to pay Square Invoices.
Plastic Gift Cards: Keep in mind it can take 1-2 weeks to receive plastic gift cards so consider when your customers will need to purchase them from you and work back from there.
eGift Cards: You can configure and sell eGift Cards in seconds. Itโs free to set up eGift Cards and with a free eGift Card website you can promote that you sell digital gift cards on social media too.
Check out these threads to learn more about using Square Gift Cards:
- Order Your Square Gift Cards
- Launched: Pay Invoices with Square Gift Cards
- Getting Started with Square eGift Cards: FAQs
- Promote your Square eGift Cards on Google
- How to Promote eGift Cards for Your Business
Promote your holiday offers on social media
If you havenโt already, consider creating holiday promotions. You can offer discounts for items on your Square Online site by creating coupon codes. Or you can create discounts that can be applied from your Point of Sale.
Youโve put a lot of effort into creating the perfect holiday offers and sales โ now itโs time to tell your customers about it. Partners such as TapMango and MailChimp offer marketing tools to reach your customers by email and text or with shoppable landing pages.
- How to Promote eGift Cards for Your Business
- How-To Guide: Drive Sales on Social Media with Live Sales
- MailChimp and Square
- TapMango and Square
Hiring for the holidays
Perhaps youโre in a position to hire some help. For example, you may need someone to help manage your website, to help manage your inventory, or maybe you need an extra pair of hands at a business location.
With Team Management you can allow team members to clock in and out of the point of sale and you can track their time with timecards too. You can restrict access or you can track activity by team members. Free and paid plans for Team Management are available as well as a 30-day free trial.
These resources will help you find, hire, and pay the right person for the job:
- Get Started with Team Management
- How to Handle Increased Customer Demand as You Reopen
- Hiring seasonal employees to handle the holiday rush
- How to pay your employees for Thanksgiving
Managing your business with Square
Last but not least, keep in mind that your sales data is always available at your fingertips. Sign in to your Square Dashboard to track sales, inventory from anywhere. You can also update your business and your receipt information to prevent disputes.
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Share your holiday-season tips or ask questions below. Stay safe.
