16 Spa Promotion Ideas (that you can use for almost every business)

[Hailey]

Hey beauty and wellness sellers!

The content team at Square recently published an article with 16 Spa promotion ideas and I wanted to share them with you. These ideas range from must-do basics to advanced promotion ideas for any business running in the digital era we live in. 

Here is the list in short, but read the full article for details on each item. 

1. Audit your website (do you use Square Online?)
2. Offer online appointment booking 
3. Launch a Google business profile
4. Use social media
5. Reward loyal customers via a loyalty program
6. Set up a referral system 
7. Use personalized email campaigns (did you know Square offers this?)
8. Use text message marketing 
9. Offer a yearly membership
10. Use video marketing 
11. Partner with other businesses in your area
12. Offer gift certificates
13. New service/client promotions
14. Provide seasonal offers
15. Provide holiday promotions 
16. Offer special spa packages  

Have you tried any of these? Let the Community know by replying to this thread

[Doran]

These are great tips! 

[JUYBoutique20]

Great Tips...

[PNJ_22]

Good tips. We have tried or used about half the ideas here, so we’ll look into trying a few more! 

[Bronze_Palms]

I love these ideas! Clients really respond to founders stories and "how I make it" stories too!

[nancylewis]

A lot of small hair salons are still not using the power of the internet to market their businesses. That's definitely where you should start IMO check this 

[PartyManiaMD]

I wish Social media was more effective for us, sadly party supplies are one of those industries where when people need something they'll seek us out but otherwise social media is pretty ineffective and mostly a money sink.

I do miss the days when Groupon was more mainstream, we used to sell thousands of them and it was a great awareness driver, now the only thing that seems to be effective are google ads.

Our loyalty program has started to take off, I'm still holding out hope that we'll be able to do 2x or 3x points earned on certain categories eventually.

[sandisweetcandi]

There is so much I need to learn as far as online marketing and promo's. This is definitely not my forte, will look into these more tho as there are some great ideas. 

[eagleapk34243]

Good tips. We have tried or used about half the ideas here, so we’ll look into trying a few more!

[eagleapk34243]

There is so much I need to learn as far as online marketing and promo's. This is definitely not my forte, will look into these more tho as there are some great ideas.

[Bronze_Palms]

Thank you for sharing this list!!

We have a great text message marketing system set up that automatically sends prep and following text messages. They are hugely beneficial in requesting reviews as well for Google.