I'm trying to get my head around marketing status in the customer library.
So on the Square Dashboard we have a customer with the Marketing Email Status as nonsubscribed
The same customer when I check their profile on the Square app on my phone has a marketing status of unsubscribed
I'm a little confused, I think I understand what the terminology is suggesting i.e. the nonsubscribed means they just haven't been added to the mail list, and unsubscribed means they have been added to the mailing list at some point and they have decided they do longer want to receive marketing email. But why would they be different when viewing their profiles in via the desktop and the app?
On our Register we sign customers up to our Loyalty club. Its a bit of a compromise method for onboarding as we want to gather name, email and mobile number. Why? We want to enable our customers to benefit from loyalty points, but we also want to benefit not only from their repeat in-store business but also so we can communicate with them via email marketing in the absence of text marketing feature in the UK. So this means we can not use the mobile number only sign up on the CFD as this does not capture the email, so we enter on their details on the Register for them. We then leave 24 hours before activating the loyalty account, adding them to the discount members group, we cant do there and then as customers sign up, get the discount then unsubscribe. But to activate the the account we need to know their marketing status so we can filter and add them to our email list i.e. we capture their email and mobile so we can add them to our list if the status is nonsubscribed but what's this unsubscribed status that throws a spanner in the work?
So I really do not know what their subscription status should be from a GDPR, nonsubscribed, unsubscribed?
The title of this thread has been edited from the original: Marketing Status
