x
Admin

Your 1-Page Marketing Plan - Part 1: Before - Prospect

Hey Square Readers,

 

Who’s ready to read?

 

We hope you picked up a copy of our second book, The 1-Page Marketing Plan by Allan Dib and are excited to dive in!

 

The book jumps right into practical information and instruction to help you make your own 1 page marketing plan. You can also sign up through his website for a digital version of the materials. 

 

He breaks down the book and plan into the three sections, following the three customer stages: Before – Prospect, During – Lead, After – Customer. Our discussion questions will follow this along, having you fill out your own Marketing plan here.

 

Pesso_0-1686580473708.jpeg

 

We’ll start off today with the Prospect Phase from Chapters 1 to 3. The author describes this phase as “get them to know you and indicate interest,” and the focus is identifying who your core target customers might be and to figure out how to best reach them.

 

Target Market

It is incredibly important to start by narrowing into a specific niche for your business that is enjoyable, lucrative, and profitable, that you can succeed in. The tighter and more specific, the better!

 

Messaging

Your messaging here is your Why. If you've read Start with Why by Simon Sinek, our first Book Club book, that's a big chunk of how you position yourself here.

 

Media

How you reach your prospective customers is essential. You don't want to rely on what Dib calls "Accidental Marketing," just throwing everything out there in the hopes of someone accidentally stumbling on you. You want to be direct and reach your core audience where they engage.

 

 

So jump on in with your answers in the comments below:

  1. What is your Target Market and Audience?
  2. What is your messaging to your Target Market?
  3. What Media will you use to reach them?

 

Feel free to share any other thoughts you have about this book!

 

We can’t wait to hear your thoughts in the comments below!

 

After you're done with this, check out Part 2, the During -- Lead Phase.

 

Happy reading,

Pesso



P.S. here’s the full 1-Page Marketing Plan Worksheet, showing it all:

 

Pesso_1-1686580473778.jpeg

19,838 Views
Message 1 of 46
Report
1 Best Answer
Admin

Best Answer

Hey friends!

Y'all did an amazing job here on Part 1, so let's keep it up and jump on over to filling out Part 2: During - Lead phase!

 

I can't wait to see more of your plans!

View Best Answer >

18,423 Views
Message 39 of 46
Report
45 REPLIES 45
Admin

Thanks for sharing, @DinaLRosenberg !

 

How do you find the people in your niche? Who are they? 

1,178 Views
Message 43 of 46
Report

The people in my niche are healthcare workers who, like have to renew cpr,bls certification every 2 years.

1,163 Views
Message 44 of 46
Report
Square Champion

We connect with our niche on social media, by doing special events, and we just recently hired a publicist that is setting up author visits for our bookshop which will ideally draw more of our niche to us 🙂 

Dina
Co-Owner Amityville Apothecary
www.shopamityvilleapothecary.com
Instagram | TikTok @AmityvilleApothecary

Podcast: Apothecary After Dark (YouTube & Spotify)
1,124 Views
Message 45 of 46
Report
Admin

I love it, @DinaLRosenberg !

That's going to be huge!

We spoke a bit about Personas & Avatars -- would you mind sharing one or a couple of them here?

1,086 Views
Message 46 of 46
Report