Hey Square Readers,
Who’s ready to read?
We hope you picked up a copy of our second book, The 1-Page Marketing Plan by Allan Dib and are excited to dive in!
The book jumps right into practical information and instruction to help you make your own 1 page marketing plan. You can also sign up through his website for a digital version of the materials.
He breaks down the book and plan into the three sections, following the three customer stages: Before – Prospect, During – Lead, After – Customer. Our discussion questions will follow this along, having you fill out your own Marketing plan here.
We’ll start off today with the Prospect Phase from Chapters 1 to 3. The author describes this phase as “get them to know you and indicate interest,” and the focus is identifying who your core target customers might be and to figure out how to best reach them.
Target Market
It is incredibly important to start by narrowing into a specific niche for your business that is enjoyable, lucrative, and profitable, that you can succeed in. The tighter and more specific, the better!
Messaging
Your messaging here is your Why. If you've read Start with Why by Simon Sinek, our first Book Club book, that's a big chunk of how you position yourself here.
Media
How you reach your prospective customers is essential. You don't want to rely on what Dib calls "Accidental Marketing," just throwing everything out there in the hopes of someone accidentally stumbling on you. You want to be direct and reach your core audience where they engage.
So jump on in with your answers in the comments below:
- What is your Target Market and Audience?
- What is your messaging to your Target Market?
- What Media will you use to reach them?
Feel free to share any other thoughts you have about this book!
We can’t wait to hear your thoughts in the comments below!
After you're done with this, check out Part 2, the During -- Lead Phase.
Happy reading,
Pesso
P.S. here’s the full 1-Page Marketing Plan Worksheet, showing it all:
