How to promote a business from scratch

[WT2]

I just started a sneaker business called www.highendonlinefashion.com a.k.a the sneaker house.. and man is it so hard to make my site look good plus industry ready for customers. Any ideas on how to stay in the now???

[PartyManiaMD]

Just a couple thoughts from taking a look at your site. I would consider adding an "About" section to authenticate who you are as a company. Online clothing companies are all over the place and the goal should be to separate yourself from the pack. 

You may want to consider getting a brand specific Instagram/ Facebook/ email address to use for the site, not only will it help with SEO but it will help with branding yourself to build clientele.

I would also go through your item names/descriptions, for instance "Jordan 1s blk an red" - Spell out black/and.

The key is to look credible and spell check everything even if you're brand new to the business.

Promoting the business is the hardest part of the equation and I'd definitely recommend having enough product prior to investing anything into Google Marketing, Facebook, etc. Also keep in mind it's very, very, very difficult to gain traction if you're selling stuff that is available elsewhere. One tactic I've seen shoe sellers use it to either paint or alter the shoe so that they're now custom works of art, if you have the skill for it that's one way to go about it.

Best of luck!