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Planning first big SEO campaign.

I have spent the last 5 weeks building a website for my knife sharpening and sales business. I'm still working out some final kinks with doing discounts and I'll be doing this SEO push. I've already linked my website to my Facebook Business page, Google listing page, And Yelp. I admit I'll need to continually polish it as I gain more experience. 

I will also admit that filed in the SEO section for each item and all catagories as well, but I have more to learn on making them more effective. I'm also working on adding content via my stories page. This leads me to a good question. How do link stories on my website appear as posts on my Facebook page? Is that even possible? I'm considering Facebook's lowest-tier boost offer. That's $1 a day for me to reach a 182-525 a day audience. This equates to 1274-3675 reached per week. An average of that is 2475 per week. Multiply by 4 and you're just shy of 9900 views per month. If your market was the entire US that wouldn't be enough. My zone of service is 25 miles from my address max. The population in my city is just 40,000. 78,000 in the entire county!!! Suddenly my "small" campaign is much more concentrated on my targeted audience. 

Still, I wonder if there's anything else I can do to help get my website to rank higher. I tried looking on Youtube, but so many of those videos look like scams, I just don't know what or who to trust. Suggestions? 

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