Included are automated campaigns and ‘manual blast’ campaigns, where you can offer coupons, announce sales, promote events, and more.
While Text Message Marketing can be found and used within Square Marketing in Dashboard, you DO NOT need to be subscribed to Square Marketing to use Text Message Marketing.
Square Marketing users will likewise need to onboard to Text Message Marketing, and will be billed separately for text message use.
What does the Text Message Marketing do?
Opt-in Collection
- Build a list of customers to text BEFORE you pay a cent for the product
- Collect opt-ins via your point-of-sale (or via Loyalty enrollment)
- Text customers from a phone number unique to your business. This number will also allow customers to sign up via Text to Join, and can be promoted via in-store, online, or wherever else you’d like
Manual Campaigns
- Draft a message and send to customers, instantly*
- Offer a coupon, or include a link to an announcement, event, or online sale (which we automatically shorten to save characters)
- Send up to 600 characters per message, or 250 if emojis are used. This will separate out into up to 4 texts, BUT we’ll only be charging for one ‘message’ per customer per campaign.
*Note: Texts are sent in 15 minute increments, so if you draft and send a text at 2:05pm, the text would go out at 2:15. Texts can only be sent during business hours in the merchant's time zone (i.e. 9-5). After 5pm, merchants can schedule for texts that will be sent the next day.
Automated Campaigns
- Automatically text a customer with a qualifying event (similar to automated email marketing)
- General campaigns: birthday collection + birthday reward, lapsed customer.
- Loyalty-related campaigns like reminding about Loyalty rewards, and celebrating Loyalty anniversaries
What are the limitations?
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Feature
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Current Limitation
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Texting: General
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No two-way texting (You cannot yet respond to Buyers by text, Sellers will not see Buyer responses)
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Texting: General
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No picture message (MMS)
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Opt-in: List Building
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No phone number list upload
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Opt-in: Loyalty Consent Specifics
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Due to the current Loyalty consent language (which permits ‘loyalty-related communication’), Loyalty sellers will be able to send automated messages to nearly all of their Loyalty enrollees.
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Seller Use Case
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Sellers who sell adult products, alcohol, tobacco, firearms, or CBD/cannabis are subject to a standard called SHAFT. This a self-regulation by mobile carriers that can block messages around these topics.
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What is the pricing?
Pricing is tiered pay-as-you-go: at the end of the month, a seller will be charged the tier corresponding with how many messages they sent. They will not be charged for months where they did not send any messages. We do not have established custom pricing eligibility or rates established for launch.
