What does "Net sales from coupon" mean vs. "Attributable sales" in the email campaign report page?

[crema_c_s]

What does "Net sales from coupon" mean vs. "Attributable sales" in the email campaign report page? I would assume attributable sales is the total sales for transactions that came from people who saw the email. Is net sales from coupon the total sales amount before you account for the coupon, or after you account for the coupon? For example, if you have $100 in sales, but $30 was discounted because of the coupon, I'd expect the net sales from coupon to be $70. Anybody know? There's no links to drill down for more specifics in the report.

[Joe]

Hi there, @cream_c_s 👋 Thanks for reaching out here and asking your question on the Seller Community! So good to hear from you again. I appreciate the thoroughness and details you included in your post. 

Yes - you are almost spot on in every way! Your Attributable Sales will be measuring the sales that were made directly from your current Marketing Campaign. The Net Sales from Coupon will be used to compile your total earned while the coupon is used. Your example of net sales of $70 after a $30 coupon is exactly what we are measuring here.

Keep the questions coming! - that is, if you don't answer those like a boss as well 😎

[TrinityTreasure]

Where is the "attributable sales" amount shown in the email campaign from? I sent a campaign, accepted a payment for a non-related invoice, and the campaign indicates that amount as attributable sales. There were no sales, or links clicked from the email campaign.

[JJ_]

This sounds like a good question for our Marketing team, @TrinityTreasure

They can take a look at your Campaigns with you to help shine a light, and pinpoint what's going on here. Please reach out by phone or email when you have a moment by logging into your Square account and heading here.