You can’t improve what you can’t measure and email marketing is no different. That’s why we offer you email Campaign Reports with key metrics to help you understand how your campaigns performed so you can make your emails even better.
Now, we’ve gone and made your reports event better. Want more real time stats updates instead of having to wait up to 24 hours? Check. How about an entirely new section that shows customer-specific details based on which action they’ve taken (opens, clicks, etc.)? Check. What’s that? You wanted an improved look and feel of your reporting section so you can see key metrics at a glance? Check.
With our updated reports, now you can:
- Stay informed. Know how many emails were sent, delivered, bounced, opened, clicked and unsubscribed from. See which campaigns are performing well and which could use some refining.
- Track your impact. Use detailed reports that include total impressions and engagement across channels (Facebook, email, etc.).
- Understand your customers. See who is opening and engaging with campaigns on a customer-level.
- Real time stats. We’ve reduced the wait time for stats to show up in your reports, so you can see customers interacting with your emails sooner.
- Get metrics at a glance. Your updated reports display campaign metrics that are easy to understand at a glance, but also give you access to a more granular level of detail.
- Delivery rate: The percentage of emails that made it to your subscribers’ inbox. To keep this number as close to 100% as possible, make sure you’re only adding emails from customers who ask to be added.
- Open rate: The percentage of your recipients who opened your campaign. Create enticing subject lines to encourage customers to open your emails.
- Click-to-open rate: The percent of email viewers (those that open an email) who click on a link or image in your email. This stat can be improved by making sure you have entricing call to actions that drive your customers to click on a link in the email to check out your website, RSVP to an event, etc.
- Unsubscribe: This is the action a subscriber takes to opt out of getting any more emails. Keep your content relevant and make sure you’re adding value through your emails.
If you’re signed up for Square Marketing, go here in your online dashboard to view in-depth reports and customer details.
Interested in growing your business by bringing customers back through email, Facebook and your digital receipts? Try Square Marketing free for 30 days.
As always, let us know if you have any questions or feedback!