On August 5th, at 11am PT / 2pm ET, @pessosices hosted a Q&A in the Seller Community. He's been in the food & beverage business for 17+ years and has extensive experience with Square Loyalty, Square Register Hardware, Square Payroll, and Sales Reports. Learn more about his story below:
Hey friends!
My name is Pesso, your Q&A host! I opened up Pesso's Ices & Ice Cream (www.pessosices.com) in Queens, New York, in 2004 with my dad, and we've been running it together ever since.
I'm excited to answer your questions about me, my business, and how I've used Square to expand and improve my business. I've learned a lot from other sellers, so I'm thrilled to be here to give you another business owner’s perspective, and help out where I can.
Here's more about me and my Ice Cream shop:
• My dad and I make every single flavor of our homemade Italian Ices, Ice Cream, and Gelato ourselves, right in the back of our shop. We've come a long way in the last 17 years, and using Square products since 2012 has helped us tremendously.
• My favorite thing about using Square is how I’ve used the Data and Sales Reports to do everything from finding & cutting low performing products, to figuring out our optimal store hours and staffing, and more. We also use Square Loyalty to reward our frequent customers and as an incentive to keep them coming back. This also works great with the Square Register Hardware that has sped up our service tremendously. On the back end of our business, Square Payroll has been an absolute lifesaver to save time on administrative work, so I can focus on ice cream making.
•. I've also been a Square Champion since 2016, which means I've been here in the Seller Community every week since then, answering questions, writing articles, and helping small business owners like yourself.
I'm excited to answer your questions, so feel free to ask me about my experiences in business and with Square. I’ll be replying to your answers within this post, but I’ll be posting a video of myself as a conclusion and roundup.
Thanks for joining, and I’m looking forward to seeing and answering your questions!
-Pesso
P.S. I am just a small business owner like you, so I can't help with any account based questions, but I am great at helping with business strategy ideas and for making Square products work for you!
Example Questions:
- How has Square Payroll helped you? Is it worth making the switch?
- Square Register looks really cool. How has it been working for you?
- Staying in business for 17 years is a huge accomplishment! How did you make it work for that long?
