I'm currently a massage therapist, and to shift the mindset and thought of massage I've run the following promotions for at least 2 years:
12 Days of Christmas (11 years): Starting December 12 until December 23, every day is a new sale and it count down the previous sales. Some days the deals can be combined with previous deals. Each day, begins with, "On the ___ day of Christmas, my massage therapist gave to me...", and I either do a video listing the sales or a post. TOP SALES every year.
Word of the Week (2 years): Each week, I have a featured word that we highlight at the beginning of the week. We make 7 random posts during the week with the word and if folks find it, they get $5 for each one they find. They must show us the posts. And we do a special bonus for the first person to find all 7 posts with the word of the week. People love the challenges and it increases engagement
Midnight Muscle (5 years): Randomly, twice a month, at midnight, I will put up a picture of a muscle of the body and the first person to correctly identify the muscle or answer a question I may ask, will receive a 50% off coupon. It's amazing how people look forward to it. I thought of this randomly. I announce around 6pm the day of the sale.
March Madness (3 years): I attach a sale to each of the Sweet 16 schools in the playoffs. Clients buy a playoff/raffle ticket for $5, choosing a school they think will win it all. As long as the schools are still in the tournament, you can get their sale. When schools are eliminated, so is the sale attached to the. If your raffle pick is the tournament champion, you get a 90 minute session for free. You can buy multiple tickets and pick different schools (and clients do).
