Sell to your customers via DM on FB and Instagram with Paloma

[mackenzieparker]

Welcome to another installment of Partner Spotlight. Millions of sellers use the Square App Marketplace to discover and install apps that they rely on daily to run their businesses.

In this post we meet Paloma. Paloma turns Facebook and Instagram DMs into a new storefront, allowing you to drive sales through automated conversations where customers are more likely to convert.

Business Name: Paloma 

Tell us about your app and what it does for sellers.

Paloma works by pulling in your Square inventory, allowing you to create automated conversations that match customers to the best products. Set up is easy with our ready-to-go templates including shop quizzes, gift guides, promotions, product drops, and more, or with our drag-and-drop builder for creating your own unique sales conversations.

You decide which fulfillment methods to offer, and when customers click on products, they can quickly get to your product page or checkout directly in chat.

Customers can easily get to these shopping conversations by replying to Instagram stories and social posts, clicking on a link in your bio or emails, scanning a QR code, or engaging with paid social ads – turning your engagement into customers with an accessible and high-converting shopping experience.

What is the number one reason for Square sellers to use Paloma?

Increase your store's revenue with a new, direct, high-converting sales channel: DMs.

How can sellers get started with Paloma?

Getting started with Paloma's Square integration is quick and easy! Sign up for free on our website or through the Square App Marketplace.

How much does Paloma cost for sellers?

Sellers get a 30-day free trial, and pricing starts at $14 / month after that. The plan cost increases with the number of customers messaging your page. View full pricing details here.

Anything else you’d like our sellers to know about Paloma?

Yes! Selling directly to your customers through Facebook Messenger and Instagram DMs can not only increase conversion rates by 2X but also help you better understand your audience.

With Paloma you can see how far customers get in your sales conversations, what products they click on, and if they’re adding to cart or purchasing. Sales data is available at a glance, so you can better understand how and what to sell to your audience.

Thank you Paloma for participating in Partner Spotlight! We appreciate everything you do!

[austinrestart]

Can we use Paloma if we use Square in retail/brick and mortar, but a different payment solution for our ecommerce (through woocommerce)? Square is still our inventory/record, but online isn't processing on Square.

[getpaloma]

Hey austinrestart, great q - it will work with Paloma, but how the checkout happens will depend on how your inventory is setup.

If you use Square Items in Paloma conversations, you would want to make sure they have the woocommerce product detail page (PDP) links set as the URLs. That can be done in Square or in Paloma (if they’re not setup that way already)

If you use Square Item Variants in Paloma conversations, customers will be taken right to a checkout powered by Square. That should work from a technical perspective, but you’d want to make sure that doesn’t cause any workflow issues for your fulfillment.

We do offer free setup sessions with our specialists if you’d like to walk through it on a call, that can be booked here: https://calendly.com/paloma-product/strategy-20

Thanks and let us know if you have any other questions!

[skierzp]

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