Hello NanTrina,
Just a few thoughts:
Landing people on your social media and website involves a combination of methods. Just having a website is the first step moving forward. One has to determine - what makes my items/products stand out from all the others. For example, pet bandanas - what makes your pet bandanas stand out from the others? Just search Etsy and Ebay - there are thousands !! So how can you stand out - if I had a definitive answer, I would be rich.
* A good mix of media, such as images, videos, and info graphics. High quality detailed photos and displayed from different angles works well. Consider videos - for example show how you make your items. Take advantage of any Social Media Site that allows videos.
* Stay focused on your target audience - there's email and text marketing but, don't just SPAM people - send messages with specific details, offer discounts and/or coupons and/or free shipping.
* Have clear policies for returns or if you accept custom orders. If doing custom work, always get a signed agreement or contract between you and your customer, else you may end up with something you can't sell to anyone else. (That's from experience !!)
* Try collaborating with other businesses or influencers. Share links, comments, etc.
* Encourage user-generated content and testimonials to showcase positive experiences.
* Analytics tools like Google Webmaster and Bing Webmaster can be quite helpful - both provide tons of info like what people are searching for and what your traffic looks like.
* Think outside the box - try local events and markets - this gives you exposure to a whole new world of customers.
